Your whole company in one cockpit.
What you can rely on
Model business
Around 80 % of our own work via AI agents
20+ years experience
Software for enterprise and SMEs
GDPR-compliant operation
Hosted and operated in Germany
Fixed price
Predictable monthly costs
We run the model ourselves: around 80% of our own work is done by AI agents from our own cockpit – with the same data-protection and quality standards we implement for you.
You see your company before we talk about money.
No slide show, no blanket promises. Based on your website we prepare your org chart with AI agents and a clickable prototype – before the first meeting. Everything up to your decision is free and non-binding.
Up to your decision · free
- 1
Callback within 24 h
Someone from our team calls you, briefly checks the fit and books your meeting with Andreas Indorf.
- 2
Your presentation hub
Based on your website we prepare your org chart with AI agents and your three portals. You get the link before the meeting.
- 3
Meeting with Andreas Indorf
Together we go through your org chart – role by role, task by task: fully AI, AI + human or human.
- 4
Follow-up meeting
You see the adapted version with your plan and get a package proposal. Honest, even if the answer is “not yet”.
After the start
1 · Task analysis
Position by position, with hours and euros per task – result in 2 weeks.
2 · Launch the cockpit
Build the first agents, connect channels and portals, run them – usually about 4 weeks later.
3 · Enable the team
Your team steers and approves the agents. Competence in-house instead of dependency.
Role by role: what does AI take over, what stays human?
This is how we work with your org chart in the meeting. Tap a role and switch each task. This is a sample org chart – in the meeting it's yours.
Tap a role
Tasks of this role
Back office
Answer inquiries by phone, e-mail and form
Enter orders
Give status updates
Not just for your team – for your customers too.
The cockpit comes with three portals. They carry your logo and colours, and everything is linked.
for your customers
Your customers log in, see the status of their cases, upload documents, send new requests and ask the AI assistant.
- Status per case at a glance
- Documents and messages
- New request in a minute
for your new customers
New customers register themselves. The onboarding agent checks details and documents step by step – your team activates them at the end.
- Forms instead of paper
- Upload documents, the agent checks
- Activation by your team
for your team
Every role sees its tasks and approvals. The agent has prepared the draft – a person reviews, adjusts and approves.
- My tasks per role
- Approve with one click
- Traffic-light overview per role
Linked live
- 1Customer sends a request
- 2Agent prepares a draft
- 3Your team approves
- 4Case turns green for the customer
In the meeting you see all three portals as a clickable prototype – with your company, your logo and your colours.
How we work ourselves – with our own cockpit
We run the model ourselves: mysoftwarelab is a model business, and around 80 % of our own work is done by AI agents – steered from our own cockpit, including our sales.
Back office, marketing, support – fully AI. Sales (setter & closer), project lead, development, IT operations, quality, accounting, administration – partially, with humans on the team. Consulting, coaching, management – human. Tax advisor and legal counsel – external. That is exactly how honestly we look at your tasks, too.
Everything we recommend we have tried in our own business – with all the mistakes you make along the way, and the know-how that comes out of it.
We have worked this way ourselves since 2021 – and the experience of 20+ years of software for enterprise and SMEs goes into every agent.
mysoftwarelab GmbH · Worms
Management
Andreas Indorf · human
Sales & marketing
Consulting
human · AI-assisted
Setter
human · AI-assisted
Closer
closing: human · AI-assisted
Back office / phone
fully AI
Marketing
ads, SEO, social: fully AI
Delivery
Project lead
human · partially AI
Development
human · 80% AI
IT operations
hosting, monitoring: partially AI
Quality & tests
tests, reviews: partially AI
Support / knowledge
knowledge base: fully AI
Enablement
Coaching & training
human · AI-assisted
Administration
Accounting
preparatory AI
Tax advisor
external
HR, legal, privacy, purchasing
partially AI
Legal counsel
external
How our agents work at our company
Six areas from our own business – and what the agents actually do there every day. Not a demo, but daily operations.
Phone & inquiries
Back office
Tasks taken over
What the AI does
Answers every call, qualifies the request, handles status questions and logs callbacks in the CRM – around the clock, weekends included.
Result
No call is lost – and anything that needs a human touch goes to a person.
Lead generation & presentation
Sales (setter & closer)
Tasks taken over
What the AI does
Before we talk to a company, our sales agent has read its website, drafted its org chart, marked per role what AI can take over and built three clickable portals in the client's look – bundled in a presentation hub. Setters and closers are humans: they run the conversations and plan with the client.
Result
Every prospect sees their own company before we talk about money. That is exactly how we work for you, too.
Knowledge base
Support / knowledge
Tasks taken over
What the AI does
Answers customer and team questions from documentation, contracts and ticket history – in writing and on the phone, with sources.
Result
Answers in seconds, not after asking a colleague.
Receipts & invoices
Accounting
Tasks taken over
What the AI does
Captures incoming receipts, assigns them, prepares outgoing invoices and dunning runs. Approval and the tax advisor stay human.
Result
Bookkeeping in hours instead of days per month.
Software development
Development
Tasks taken over
What the AI does
Around 80% of code, tests and documentation are AI-assisted – architecture, review and responsibility stay with the developer.
Result
One developer delivers what used to take a team.
Content & campaigns
Marketing
Tasks taken over
What the AI does
The entire marketing runs on AI agents: paid ads with creatives, copy variants and steering by lead quality; SEO articles and landing pages in DE and EN; visibility in ChatGPT & co. (AI SEO); social media posts planned and published; email sequences; graphics, imagery and video. Example: our current Instagram campaign is fully AI-produced – avatars, voices, videos, music – in hours instead of weeks.
Result
A whole marketing department, zero shooting days, no agency budget.
ARI & Marcus – the AI avatar dialogue
The silent cost eaters – cinematic
BIT explains – the cartoon series
Agents in the cockpit
Not “something with AI”, but concrete tasks – each visible in the cockpit, with handover, approval and responsibility. What the agent takes over, and what stays with people.
Back-office agent
Agent: answer inquiries, enter orders, give status updates – around the clock. People: special cases and the customer relationship.
Sales agent
Agent: research and qualify leads, prepare quotes, follow up. People: the conversation and the close.
Receipts agent
Agent: capture receipts, prepare invoices, trigger dunning. People: approval and the tax advisor.
Knowledge agent
Agent: answers from manuals, contracts and tickets in seconds. People: decisions and escalations.
Phone & appointments
Agent: take calls, record requests, book appointments – even Saturday at 7. People: everything that needs trust.
Purchasing agent
Agent: price requests, supplier comparison, order proposals. People: negotiation and supplier choice.
External AI department vs. new hire vs. consulting
Work that piles up – three paths compared
Recruiting durations: average values for skilled staff in the German Mittelstand. All prices net.
Your Point of Contact
I run the meeting with you myself.

Andreas Indorf
Managing Director, mysoftwarelab GmbH
Qualification: Builds, with his team, company cockpits in which AI agents take over recurring tasks for SMEs – and runs the meetings with prospects himself.
Expertise: Over 20 years developing and implementing IT systems for DAX companies and international corporations. Specialised in AI automation for the SME market since 2021.
Practical Experience: mysoftwarelab is a model business: around 80 % of its own work is done by AI agents from its own cockpit.
Frequently asked questions about the external AI department
What the external AI department is, how you get started – and what it costs

