Own software · Made in Germany · GDPR-compliant

    Our SaaS products.
    Built by us, used by us.

    Everything we offer clients as an AI department, we use ourselves – as standalone products. Six tools along the sales journey: find leads, train calls, answer the phone, automate marketing, unlock company knowledge and run the whole company from one cockpit.

    B2B lead generation

    anilead.io

    Find, score and export B2B leads to your CRM.

    Describe your ideal customers – anilead.io finds matching companies via Google Places, enriches contact data with a web crawler and scores every lead from 0 to 100 with Claude AI. Then assign leads across your team and export them to HubSpot or CSV in one click.

    • AI-generated search queries from your website
    • Lead scoring with reasoning by Claude AI
    • Email extraction and enrichment (size, industry)
    • Setter/closer roles and lead assignment
    • One-click export to HubSpot or CSV

    Pricing

    Free with 50 leads/month · from €29 / month

    AI sparring for sales teams

    Outbound Coach

    Stop burning leads for practice.

    Outbound Coach is the sparring partner for your phone team. Setters, closers, service and front desk train in the browser against AI counterparts that know your product and your real objections. Every call gets a score – and every sub-score a verbatim quote as evidence.

    • Three disciplines: setting, closing, inbound
    • AI counterpart built from product, ICP and objections
    • Scorecard with five weighted criteria
    • No score without a quote from the transcript
    • Browser or app – no phone system required

    Pricing

    7-day free trial (approx. 60 training minutes) · Pro from €149 / seat per month

    coach.mysoftwarelab.com

    AI phone assistant & AI setter

    anicall.io

    The AI phone assistant that only says what's on your website.

    anicall.io answers calls around the clock in parallel, responds to factual questions only from your website, documents and answer catalogue, and books appointments straight into Google, Microsoft 365, CalDAV or Calendly. Plus an honest AI setter for outbound and an open API with an MCP server.

    • “Evidence only” knowledge boundary – no made-up answers
    • Traffic-light review of every answer after the call
    • AI setter with lead traffic light and human approval
    • AI disclosure per Art. 50 EU AI Act
    • REST API v2, signed webhooks and MCP server

    Pricing

    Free to try in the browser · calls from €0.13 / minute

    AI marketing department

    ultimate-marketing.io

    Your marketing runs. You just approve.

    ultimate-marketing.io is your AI marketing department: agents create the marketing plan, post organically, write blog articles for your website, run ads on Meta, Google and in ChatGPT, and turn enquiries into appointments. Nothing goes live without your okay – the approval traffic light shows where you need to decide.

    • Marketing plan, re-evaluated every 4 weeks
    • Posts, visuals, short and AI avatar videos for every channel
    • Meta, Google & ChatGPT ads with a budget gate
    • Funnels, lead magnets and enquiry → appointment
    • SEO and AI visibility (GEO) included

    Pricing

    From €249 / month net · cancel monthly

    ultimate-marketing.io

    GDPR-compliant RAG knowledge platform

    anirag.io

    Your knowledge. Any model. Full data sovereignty.

    anirag.io makes company knowledge searchable with AI – GDPR-compliant and hosted in the EU. Index PDFs, websites, YouTube channels, Zoom recordings and podcasts; every answer comes with a citation down to document and page. Productive in days instead of months of in-house engineering.

    • Source citations: document, page, section – clickable
    • Multi-LLM router: Anthropic, OpenAI Ireland, Mistral, Aleph Alpha
    • Video & audio transcribed with local Whisper on an EU worker
    • Teams, roles (RBAC) and SSO via Google, Microsoft, Okta
    • DPA included, audit log, zero retention at LLM providers

    Pricing

    14-day free trial · from €39 / month (billed annually)

    Clickable prototype · AI Department

    Unternehmens-Cockpit

    Decide, don't grind.

    See how a company runs when AI agents do the work and people only approve. The cockpit shows the org chart with AI roles, the approval centre, agent controls and key metrics – as a clickable prototype, no installation required.

    • Org chart with human, AI and hybrid roles
    • Approval centre for quotes, reminders and posts
    • Four autonomy levels, guardrails and kill switch
    • Metrics: hours saved, cost per agent
    • Audit log, roles & EU AI Act at a glance

    Pricing

    Free demo access · your own cockpit from €2,990 / month

    cockpit.mysoftwarelab.com

    Need something of your own?

    We implement the same technology for your company – as part of your AI department or as custom software.

    Screenshots of the respective product websites, as of November 2026. Prices net, details on the product pages.